Charli D’Amelio Net Worth: How Much Is the TikTok Star Worth?

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Charli D’Amelio’s estimated net worth is $12 million dollars.

Who is Charli D’Amelio?

Charlie D’Amelio is an American TikTok star who rose to fame after posting short videos of her dancing and choreography on the social media platform.

She competed in dance contests for around a decade before she became Tiktok’s most-followed individual. The D’Amelio Show was made in the wake of this, following the life of the celebrity and her family in LA. 

Early life

Charli D’Amelio was born in Norwalk and is the daughter of former Republican Senate candidate Marc D’Amelio.

Her mother Heidi is a photographer and was previously a model, and her elder sister Dixie is also a TikTok star.

Charli took up dancing aged three and was a competitive dancer until the age of 15 when she began her TikTok career.

Education

Charli D’Amelio was formerly a pupil at King School, a private school in Stamford, Connecticut.  She and her parents agreed she should continue her learning online, however, after she became successful. 

How did Charli D’Amelio build their net worth?

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Charli D’Amelio was the first TikToker to accumulate more than 100 million followers on the social networking platform.

Previously, she’d also been the first to surpass 50 million. In fact, she currently has more followers than anyone else on TikTok, with names like Khaby Lame, Bella Poarch, Addison Rae, and Zach King. 

As of March 2022, Charli has over 138 million followers, though Khaby Lame is snapping at her heels with a little over 135 million.

Not quite so hot on their trail is Bella Poarch with around 88.5 million, Addison Rae with over 87 million, and Zach King with almost 68 million. 

Charli earns her money by charging big bucks for sponsored posts that individuals or companies pay her to feature on the platform.

Her fee is around $100,000 each time, so it’s easy to see why her bank account must be very much in the black.

In 2020, Charli featured in a Super Bowl commercial for Sabra Hummus that she was paid $1 million dollars for.

Her First TikTok Video

Charli D’Amelio’s first TikTok video was posted in May 2019, featuring her and a friend lip-synching, though it took a few more months before she shot to fame.

This started to happen in July 2019 when she joined forces with Move With Joy, another TikTok creator. 

In October 2019, Charli performed a routine called Renegade to Lottery, a track by K Camp, on the platform, and has since been credited with creating the dance.

This is untrue, however: she actually merely publicized it. Since then she has acknowledged dance choreographers when featuring their routines. 

Along with her older sister Dixie, Charli joined The Hype House in November 2019, which is an LA-based TikTok content collaborative.

Her Vlog Channel

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By the end of the year, she’d been signed by Outshine Talent, an agency run by a former Sony Music manager. At that point, she started her Vlog channel and also appeared on stage with Bebe Rexha. 

By March 2020, Charli was starring in the Sabra Hummus ad, appearing on a Nickelodeon TV special, campaigning against bullying on behalf of UNICEF, and promoting social distancing with Proctor and Gamble. 

A Ramble Podcast Network deal was signed by Charli and her sister in May 2020, while in June she starred in her first animated feature. Collaborations with beauty brands Morphe Cosmetics and Arosa beauty soon followed. 

In September 2020 ‘The Charli’ drink featured at Dunkin’ Donuts, while Hollister sweatshirts designed by the sisters went on sale and she appeared in J-Lo and Bebe Rexha videos. 

After being nominated for numerous awards, Charli’s first book was released in December 2020.

The D’Amelio Showfollowed in September 2021, and the two sisters also star in a podcast called Charli & Dixie: 2 Chix which is available on Apple and Spotify. 

Charli D’Amelio earns her considerable income through various means such as brand endorsements, sponsored social media posts, and merchandise. There is also revenue from her podcast and YouTube channel. 

In 2020 Charli earned $3 million dollars and was thus behind only Addison Rae in terms of the highest TikTik earners. According to the UK newspaper The Independent, this figure had ballooned to $17.5 million by 2021. 

What can we learn from Charli D’Amelio?

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Despite her popularity and privileged background, Charli has had her own demons to contend with.

She has admitted to body image struggles and suffering from an eating disorder, which was one of her reasons for taking part in the UNICEF anti-bullying campaign.

We can see from her example that it’s possible to succeed, despite setbacks. 

Charli’s content has also attracted praise for being genuine and engaging, and her broad appeal is seen as one of the reasons for her success. Despite having her critics, Charli appeared on the Forbes 30 Under 30 list in 2020.

Charli has openly supported causes she feels strongly about, as well as giving financial aid to institutions. Examples include Black Lives Matter, Norwalk Hospital and the American Dance Movement.  

What members of the public can learn from Charli D’Amelio is not to hide their talents, never to let setbacks stand in your way  – and to stay true to themselves at all times. 

How rich is Charli D’Amelio?

Charli D’Amelio has accumulated great wealth since her first TikTok post appeared in 2019.

Via sponsorships, brand collaborations, ads, a book, a TV show, and more, the trained dancer is reputed to have amassed a $12 million dollar fortune. 

Charli D’Amelio Net Worth – FAQs

How much does Charli make per TikTok?

Charli apparently makes up to $100,000 per TikTok; sometimes more. The famous Sabra Hummus ad, for example, is said to have made her a million dollars.

With close to 140 million followers, brands are happy to pay very big bucks to get her sharing content with her audience. 

How rich is the D’Amelio family? 

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Charli with her mom Heidi on the left photo and with her sister Dixie on the right. photo

Due to appearing in their own TV show, the D’Amelio parents are also estimated to have a net worth of over $1.5 million dollars.

Dixie D’Amelio, Charli’s sister, is also very wealthy due to having worked on many collaborations with her sister, in addition to her own projects. 

Why is Charli D’Amelio so popular?

Charli is the most-followed TikTok star on the planet, so she initially became popular because of the engaging dance videos she posted online.

Her success is most likely to be a combination of talent, fearlessness, hard work, and knowing who she is – plus a little bit of luck. 

About Emma Healey

Emma is a recognised family finance and budgeting expert and founder of Mum's Money. Her advice has been featured in Readers Digest, Yahoo Finance, Lifehacker, The Simple Dollar, MSN Money and more.